Almost all of the coffee out there is stale. Take your local grocery store for example. How many hours, days weeks, months, since the coffee on their shelves was roasted? How long did it sit in a bin before packaging and how long did it take to arrive at the store?
The fact is, coffee must be fresh. Stale coffee is drinkable, until you’ve had truly fresh coffee. The secret of a great coffee’s flavor is contained inside the green coffee bean. Once roasted, over 900 flavor compounds are released. After a few weeks, usually less than half of that number remain.
How can you tell if coffee is stale? If it's bitter or flat, it's too late. Truly fresh coffee can be a pain because you have to order it frequently. Fortunately, we make it simple. Our Fresh Brew Club eliminates the need for our customer to schedule delivery. Just sign up once, and fresh, delicious coffee will arrive at your door as frequently as you want it to, for as long as you want it to.